In case your TikTok for You web page is something like mine proper now, you may’t scroll greater than a video or two with out coming throughout some Taylor Swift content material. Launched in March 2023, TikTok encourages engagement with the world’s greatest singer-songwriter via interactive interactions for followers throughout the app.
As Swift prepares to play the primary of eight sold-out Eras Tour live shows at London’s Wembley Stadium this week, TikTok has launched the following part of its fan expertise. The social media platform is encouraging Swifties to finish weekly challenges over the following 11 weeks (one for every of Swift’s albums), all of which is able to earn them themed profile frames and beads to create their very own digital friendship bracelets.
As a video platform, TikTok has established itself as an vital area for individuals to take heed to new and outdated music. For younger artists breaking via, it is a possibility to attach with a brand new viewers, whereas for extra established musicians like Swift, TikTok is a discussion board to satisfy their followers the place they’re. Fan experiences just like the one TikTok created with Swift are designed to assist followers immerse themselves in much more than simply watching the 5 million Eras Tour-related movies on the platform.
It hasn’t been clean crusing for TikTok this yr on the music entrance after it failed to succeed in a cope with Swift’s file label, Common Music Group. Because of this setback, tracks by UMG artists have been faraway from the platform for 3 months and solely returned in Could. Swift was the primary UMG artist to return to TikTok, releasing her new album The Tortured Poets Division in April.
Different new options TikTok is including to its expertise for Taylor Swift followers embrace spotlight movies from every tour and a playlist tied to every weekly album theme. To entry the expertise, followers can click on on the anchor that seems subsequent to Taylor Swift’s TikTok content material or work together with search banners that pop up on related Eras Tour search phrases.