E-newsletter platform Substack is introducing the flexibility for authors to ship movies to their subscribers by way of a chat, direct messaging function, the corporate introduced Wednesday. The rollout of video to Chat comes two months after the information platform moved video to Notes, a replica of X/Twitter that lets customers share brief content material.
Substack continues so as to add options that put it in shut competitors with social media platforms. Including video to speak isn’t any completely different and offers e-newsletter creators a brand new solution to talk straight with loyal subscribers, in addition to share unique information or sneak peeks with the neighborhood.
Earlier this 12 months, the corporate launched chat rooms that enable customers to speak extra casually with subscribers. Simply final month, Substack added the choice of a paywall for your entire chat or particular threads for paid members.
To share a video in Substack Chat, authors can open a brand new chat and click on the plus icon within the decrease left nook. After deciding on Video, they will add media recordsdata from their gallery or file a video utilizing their telephone’s digital camera. One caveat is that the video can solely be 5 minutes.
Substack additionally provides you the flexibility so as to add subtitles, place your video behind a pay display screen, and ship your subscribers an e-mail concerning the video. Subscribers may even obtain a push notification despatched to their cell gadgets. This function might broaden Substack’s attraction to incorporate different varieties of creators, not simply those that write and publish.
As well as, creators who enable subscribers to create their very own chat threads will now additionally have the ability to share their movies. The corporate will quickly add the flexibility for subscribers to ship video replies, in response to the message.
