Gresini Racing has partnered with MotoGP Guru and Animoca Manufacturers subsidiary SPORTPASS to launch a fan-supported motorsport sponsorship program. This initiative will enable MotoGP followers to buy customized workforce sponsorship packages beginning at €125.
Talking to Cointelegraph, Graham Waring, founding father of WePlay Media, mentioned the largest problem in rolling out fan-friendly MotoGP sponsorship packages:
“The most important problem, as with every little thing, is to promote it. If you’re launching one thing new that is by no means been achieved earlier than, it is all the time tough to search out the fitting product or market.”
In keeping with Warring, WePlay Media, the sport studio behind MotoGP Guru, has developed the required organizational infrastructure and discipline groups to “deliver ‘life’ into the IRL expertise.”
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Penalties of decentralization
The choice to supply sponsorship at a fraction of the traditional value makes this product accessible to a way more various viewers and fewer susceptible to the chance of centralization.
As a basic matter of dialog within the crypto area, Waring mentioned a fan sponsorship program may decentralize the possession of MotoGP groups and permit their followers to be far more concerned:
“Decentralization as an idea is on the coronary heart of this program. As a substitute of enormous company sponsors dominating the sponsorship area, we’re innovating across the decentralization thesis of direct fan possession of the fan expertise.”
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Discussing the longer term impression of decentralization on the world {of professional} sports activities, Waring informed Cointelegraph:
“Who is aware of how this may finish? Let’s have a look at. Decentralization has performed a task in leveling the enjoying discipline in lots of areas, and it may effectively accomplish that right here in skilled sports activities.”
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Sponsorship program
The sponsorship packages will give followers a VIP paddock expertise on the 2024 Grand Prix, title placement on bikes and workforce web sites and unique occasions.
Followers with a workforce sponsorship bundle also can be part of Zoom calls with workforce members and customized merchandise for an opportunity to win the Ducati Panigale V4S utilized by Marc Marquez.
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