Voodoo, the writer of hyper-casual cell video games behind Helix Bounce and Crowd Metropolis, amongst others, introduced immediately that it has acquired BeReal for €500 million, or about $537 million. Voodoo reportedly plans to broaden its attain with BeReal whereas serving to the social community construct new options and infrastructure, in addition to “speed up product improvement and person development.” As a part of the acquisition, BeReal founder and CEO Alexis Bareyat plans to step down to a different place.
BeReal is a social community that encourages customers as soon as a day to share pictures of their rapid environment or one thing they could be doing. The window to deploy such an replace, additionally referred to as “BeReal,” is about two minutes. The concept is to present customers an unedited view of your life. The app first gained recognition in 2022 and, based on Voodoo, has over 40 million lively customers.
Alexander Yazdi, CEO and co-founder of Voodoo, mentioned in a press release: “BeReal has achieved unbelievable person loyalty and development, demonstrating that there’s a common must share actual, unfiltered experiences with shut pals. We’re very excited to convey our groups collectively and leverage Voodoo’s know-how and differentiated applied sciences to scale BeReal into an iconic social community for authenticity.”
Aymeric Roffe, who presently serves as CEO of Voodoo-owned social media app Wizz, will succeed Bareyat as CEO. Barreyat plans to remain on to make sure a easy transition earlier than “returning to constructing new merchandise.”
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